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Florm media kit

Everything journalists, directories and AI agents need to write about or list Florm: copy, logos, screenshots, pricing and contacts. Every field has a Copy button and every file a Download button.

1. Company snapshot

Company / product name

Florm

Website URL

Tagline(23/60 chars)

Forms with a human face

One-line description(90/100 chars)

Florm is an online form builder and survey maker with NPS, analytics and Excel/PDF export.

Short description(153/160 chars)

Florm is an online form builder and survey maker. Build forms in a visual editor, share by link or QR code, and analyze responses with NPS and analytics.

Medium description(301/300 chars)

Florm is an online form builder and survey maker, built around the idea of forms with a human face. Create step-by-step forms in a visual editor with 12 question types, share them by link or QR code, and see views, completions, drop-off and NPS results. Free plan available; paid plans from $19/month.

Long description(466 words)

Florm is an online form builder and survey maker from Florm LLC. Its idea is simple: every form is a conversation, and asking a question online should feel as natural as asking it in person. Florm lets anyone build forms and surveys without code, so the people you ask actually answer and you can act on what they tell you. Forms are built in a visual (WYSIWYG) editor, where what you see is exactly what respondents get. Questions are added as steps that you can reorder in place, with titles, descriptions and answer options edited inline. Florm offers 12 question types: short text, long text, single choice, multiple choice, dropdown, yes/no, rating scale, NPS (0–10), email, phone, date and a button with a link. Questions can be marked as required, and every form ends with a custom thank-you step. Pre-set design themes make forms look good on phones, tablets and desktops, and paid plans add custom design. Each form gets its own share link and a downloadable QR code for print and events. Form settings control who can answer, when and how many times: limit the total number of responses, close a form automatically at a set date and time, allow only one submission per person, show your own message when a form is closed, hide a form from search engines and choose the language respondents see. Hidden fields let you pass values such as traffic source or user ID through URL parameters; they are invisible to respondents and saved with each response. Florm’s analytics go beyond the answers. You see views, starts and completed responses, drop-off rate and average completion time, per-question answer statistics and a device and operating system breakdown, with filters to slice results. Partial responses show forms that people started but did not finish, so you can find the questions where they stop. A dedicated NPS question groups respondents into promoters, passives and detractors and shows the score in your analytics. All responses can be exported to Excel or PDF. Florm is used for customer feedback surveys and NPS programs, employee surveys, research questionnaires and event registration. The free Early plan includes 10 forms, 1,000 responses per month, 9 question types, analytics, excel and pdf export. The Basic plan ($19/month) adds 2,000 responses per month, all 12 question types, logic branching and custom design. The Professional plan ($39/month) adds 30 forms, 50,000 responses per month, team collaboration, a custom domain and priority support. Prices are in USD and billed monthly. Alongside the product, Florm publishes free survey and form templates (customer satisfaction, NPS, employee engagement, event registration, feedback and market research), guides, and calculators for Net Promoter Score, survey sample size and margin of error. Florm went live on October 20, 2026, and sign-up for the free plan is open at florm.io.

How it works

1. Create a form in the visual editor and add questions as steps. 2. Pick from 12 question types, mark questions as required and add a thank-you step. 3. Choose a design theme and configure settings such as response limits, a closing date or one response per person. 4. Share the form by its unique link or a downloadable QR code; pass hidden fields through URL parameters. 5. Analyze views, completions, drop-off, completion time, per-question stats, NPS and partial responses, then export to Excel or PDF.

Category

Online Form Builder

Sub-category

Survey Software

Tags(15)

form builder, online forms, survey maker, online surveys, NPS surveys, questionnaires, customer feedback, employee surveys, event registration, form analytics, partial responses, QR code forms, hidden fields, Excel export, no-code

Product type

SaaS web application

Platforms

Web (browser-based). Forms work on phones, tablets and desktops.

Launch date

October 20, 2026

Stage

Live (launched October 20, 2026); free sign-up open

Founded year

TODO

Company size

TODO

Business model

Freemium SaaS: free Early plan plus monthly subscriptions (Basic $19/month, Professional $39/month), USD

Target audience

Businesses, teams and individuals who need to collect feedback, run surveys and questionnaires, or take registrations without code.

Ideal customer profile

Teams and small businesses that run customer feedback, NPS, employee or research surveys and want step-by-step forms with built-in analytics and Excel/PDF export.

Use cases

  • Customer feedback and CSAT surveys
  • Net Promoter Score (NPS) programs
  • Employee engagement surveys and eNPS
  • Research surveys and questionnaires
  • Event registration with QR codes
  • Feedback forms
  • Market research surveys

Problem solved

Online forms often feel impersonal, people drop off before finishing, and form owners only see the answers that were completed. Florm makes forms step-by-step and friendly, and shows where and why respondents stop.

Differentiators

  • Step-by-step forms with a human face, built in a WYSIWYG editor
  • Partial responses: see forms people started but didn’t finish
  • Funnel analytics: views, starts, completions, drop-off and average completion time
  • Dedicated NPS question with promoters, passives and detractors
  • Free Early plan with 1,000 responses per month and Excel/PDF export

2. Features and pricing

Only features confirmed on florm.io/features, /pricing and /docs.

Features

  • Visual form editor: Build forms and surveys in a WYSIWYG editor. What you see is exactly what respondents get.
  • Question types: Choose the right question for every task, from short text to NPS and rating scales.
  • NPS surveys: Measure Net Promoter Score and see how willing your customers are to recommend you.
  • Design themes: Pick a pre-set theme so your forms look good and match your brand.
  • Form analytics: Understand how people move through your form, not just what they answered.
  • Partial responses: See forms that people started but didn’t finish, and learn where they stopped.
  • Data export: Export every response to Excel or PDF for further analysis and reporting.
  • Hidden fields (URL parameters): Pass data like traffic source or user ID through the form link. It’s saved with each response.
  • Share links and QR codes: Every form gets its own link, and you can download a QR code for print and events.
  • Form settings: Control who can answer, when, and how many times.

Top 5 benefits

  • Build forms without code in a visual editor: what you see is what respondents get.
  • Find where people drop off with partial responses and completion analytics.
  • Measure customer loyalty with a built-in NPS question and results.
  • Share anywhere with a unique link or a QR code for print and events.
  • Start free with 10 forms and 1,000 responses per month, and export to Excel or PDF.

Early

$0/month

A free plan for our first users.

  • 10 forms
  • 1,000 responses per month
  • 9 question types
  • Analytics
  • Data export (Excel & PDF)

Basic

$19/month

Core features for teams that are just getting started.

  • 10 forms
  • 2,000 responses per month
  • 12 question types
  • Logic branching
  • Custom design

Professional

$39/month

Advanced features for people who know exactly what they need.

  • 30 forms
  • 50,000 responses per month
  • Team collaboration
  • Custom domain
  • Priority support

Freemium

Yes. The Early plan is free ($0/month) with no credit card required: 10 forms, 1,000 responses per month, 9 question types, analytics and Excel/PDF export.

Currency and billing

USD. Monthly. Taxes may apply.

Free trial

TODO

Annual pricing

TODO

Integrations

TODO

API

The Florm API is available with the app. The endpoint and authentication reference has not been published yet (see florm.io/docs#api). Excel export can be used to move data into other tools.

Security notes

  • Encryption in transit (HTTPS), per the Privacy Policy.
  • Form owners can delete forms and their responses.
  • Forms can be hidden from search engines; one submission per person can be enforced.

Certifications / compliance

TODO

Alternatives to and why switch

Florm as an alternative to other form builders
Alternative toWhy switch to Florm (factual)
TypeformFlorm also builds step-by-step forms, and adds partial-response tracking, a drop-off funnel and a free Early plan with 1,000 responses per month.
Google FormsFlorm adds design themes, a dedicated NPS question, completion and drop-off analytics, partial responses and Excel/PDF export.
JotformFlorm focuses on surveys and feedback, with 12 question types, NPS, funnel analytics and partial responses in one place.
SurveyMonkeyFlorm offers a free plan with 1,000 responses per month and paid plans at $19 and $39 per month, with NPS and Excel/PDF export.
TallyFlorm adds built-in form analytics: views, starts, completions, drop-off, completion time, device breakdown and partial responses.
forms.appFlorm combines step-by-step forms with NPS results, partial responses and hidden fields via URL parameters.
FilloutFlorm keeps things simple: a visual editor, 12 question types, QR codes, analytics and Excel/PDF export, starting free.

Statements describe Florm only and make no claims about other products. Trademarks belong to their owners.

3. Contact and legal

Phone

+12146484779

General email

hello@florm.io

Support email

hello@florm.io

Press email

hello@florm.io

Sales email

hello@florm.io

Address

5323 Harry Hines Blvd, Dallas, TX 75390, USA

Business hours

TODO

Timezone

TODO

Legal entity

Registration country

USA

VAT / tax ID

TODO

Privacy Policy URL

4. Team

Name

Ethan Brooks

Role

Maker · Software Engineer · Dallas, TX

Email

ethan@florm.io

Bio (50 words)(57 words)

Ethan Brooks is a product-minded software engineer based in Dallas, Texas, and the maker of Florm, an online form builder and survey maker. He values speed, reliability and approachable user experiences. Before Florm he worked as a developer at RTB House, MassMutual and Firsthand Health Inc. He holds a master’s degree from the University of Illinois Urbana-Champaign.

Bio (150 words)(143 words)

Ethan Brooks is a product-minded software engineer based in Dallas, Texas, who values speed, reliability and approachable user experiences. He is the maker of Florm, an online form builder and survey maker, where he builds the platform for creating online forms and surveys without code, including visual form editing, NPS surveys, partial-response tracking and Excel and PDF export. Before Florm, Ethan worked as a developer at RTB House in advertising technology, at MassMutual in financial services and insurance, and at Firsthand Health Inc., a healthtech company building software that supports care teams and people living with serious mental illness. He holds a master’s degree in Python development and software engineering from the University of Illinois Urbana-Champaign. His interests include Python, form and survey platforms, frontend product experiences, reliable high-performance systems and user experience design. He also writes Florm’s guides, survey templates and calculators.

LinkedIn

TODO

X (Twitter)

TODO

Maker first comment (launch platforms)

Hi everyone, I’m Ethan, the maker of Florm 👋 Florm is an online form builder and survey maker built around one idea: forms with a human face. Every form is a conversation, and asking a question online should feel as natural as asking it in person. What you can do today: • Build step-by-step forms in a visual editor with 12 question types (including NPS and rating scales) • Share by link or QR code • See views, starts, completions, drop-off and average completion time • See partial responses: where people stopped before finishing • Export everything to Excel or PDF The Early plan is free (10 forms, 1,000 responses/month, no credit card). Basic is $19/month and Professional is $39/month. I’d love your feedback: what’s the one thing your current form tool makes harder than it should be? 👉 https://florm.io/?utm_source={directory}&utm_medium=listing&utm_campaign=directory-submission

5. Brand assets

Logo concept: Field Stack: two rounded form fields (blue and teal) above a yellow dot with a check mark, a form being completed. All logos have transparent backgrounds.

Horizontal

Florm horizontal logo, color

color · for light backgrounds

florm-logo-horizontal-color.svg446×144 · 3 KBSVG florm-logo-horizontal-color.svg
florm-logo-horizontal-color.png2400×775 · 46 KBPNG florm-logo-horizontal-color.png
Florm horizontal logo, color on dark

color on dark · for dark backgrounds

florm-logo-horizontal-color-on-dark.svg446×144 · 3 KBSVG florm-logo-horizontal-color-on-dark.svg
florm-logo-horizontal-color-on-dark.png2400×775 · 40 KBPNG florm-logo-horizontal-color-on-dark.png
Florm horizontal logo, black

black · for light backgrounds

florm-logo-horizontal-black.svg446×144 · 3 KBSVG florm-logo-horizontal-black.svg
florm-logo-horizontal-black.png2400×775 · 34 KBPNG florm-logo-horizontal-black.png
Florm horizontal logo, white

white · for dark backgrounds

florm-logo-horizontal-white.svg446×144 · 3 KBSVG florm-logo-horizontal-white.svg
florm-logo-horizontal-white.png2400×775 · 37 KBPNG florm-logo-horizontal-white.png
Florm horizontal logo, grayscale

grayscale · for light backgrounds

florm-logo-horizontal-grayscale.svg446×144 · 3 KBSVG florm-logo-horizontal-grayscale.svg
florm-logo-horizontal-grayscale.png2400×775 · 45 KBPNG florm-logo-horizontal-grayscale.png
Florm horizontal logo, grayscale on dark

grayscale on dark · for dark backgrounds

florm-logo-horizontal-grayscale-on-dark.svg446×144 · 3 KBSVG florm-logo-horizontal-grayscale-on-dark.svg
florm-logo-horizontal-grayscale-on-dark.png2400×775 · 41 KBPNG florm-logo-horizontal-grayscale-on-dark.png

Stacked

Florm stacked logo, color

color · for light backgrounds

florm-logo-stacked-color.svg260×248 · 3 KBSVG florm-logo-stacked-color.svg
florm-logo-stacked-color.png1300×1240 · 41 KBPNG florm-logo-stacked-color.png
Florm stacked logo, color on dark

color on dark · for dark backgrounds

florm-logo-stacked-color-on-dark.svg260×248 · 3 KBSVG florm-logo-stacked-color-on-dark.svg
florm-logo-stacked-color-on-dark.png1300×1240 · 36 KBPNG florm-logo-stacked-color-on-dark.png
Florm stacked logo, black

black · for light backgrounds

florm-logo-stacked-black.svg260×248 · 3 KBSVG florm-logo-stacked-black.svg
florm-logo-stacked-black.png1300×1240 · 31 KBPNG florm-logo-stacked-black.png
Florm stacked logo, white

white · for dark backgrounds

florm-logo-stacked-white.svg260×248 · 3 KBSVG florm-logo-stacked-white.svg
florm-logo-stacked-white.png1300×1240 · 34 KBPNG florm-logo-stacked-white.png
Florm stacked logo, grayscale

grayscale · for light backgrounds

florm-logo-stacked-grayscale.svg260×248 · 3 KBSVG florm-logo-stacked-grayscale.svg
florm-logo-stacked-grayscale.png1300×1240 · 41 KBPNG florm-logo-stacked-grayscale.png
Florm stacked logo, grayscale on dark

grayscale on dark · for dark backgrounds

florm-logo-stacked-grayscale-on-dark.svg260×248 · 3 KBSVG florm-logo-stacked-grayscale-on-dark.svg
florm-logo-stacked-grayscale-on-dark.png1300×1240 · 36 KBPNG florm-logo-stacked-grayscale-on-dark.png

Icon only

Florm icon only logo, color

color · for light backgrounds

florm-logo-icon-color.svg148×144 · 1 KBSVG florm-logo-icon-color.svg
florm-logo-icon-color.png1024×996 · 28 KBPNG florm-logo-icon-color.png
Florm icon only logo, color on dark

color on dark · for dark backgrounds

florm-logo-icon-color-on-dark.svg148×144 · 1 KBSVG florm-logo-icon-color-on-dark.svg
florm-logo-icon-color-on-dark.png1024×996 · 27 KBPNG florm-logo-icon-color-on-dark.png
Florm icon only logo, black

black · for light backgrounds

florm-logo-icon-black.svg148×144 · 1 KBSVG florm-logo-icon-black.svg
florm-logo-icon-black.png1024×996 · 22 KBPNG florm-logo-icon-black.png
Florm icon only logo, white

white · for dark backgrounds

florm-logo-icon-white.svg148×144 · 1 KBSVG florm-logo-icon-white.svg
florm-logo-icon-white.png1024×996 · 24 KBPNG florm-logo-icon-white.png
Florm icon only logo, grayscale

grayscale · for light backgrounds

florm-logo-icon-grayscale.svg148×144 · 1 KBSVG florm-logo-icon-grayscale.svg
florm-logo-icon-grayscale.png1024×996 · 29 KBPNG florm-logo-icon-grayscale.png
Florm icon only logo, grayscale on dark

grayscale on dark · for dark backgrounds

florm-logo-icon-grayscale-on-dark.svg148×144 · 1 KBSVG florm-logo-icon-grayscale-on-dark.svg
florm-logo-icon-grayscale-on-dark.png1024×996 · 28 KBPNG florm-logo-icon-grayscale-on-dark.png

Wordmark only

Florm wordmark only logo, color

color · for light backgrounds

florm-logo-wordmark-color.svg250×72 · 3 KBSVG florm-logo-wordmark-color.svg
florm-logo-wordmark-color.png2000×576 · 32 KBPNG florm-logo-wordmark-color.png
Florm wordmark only logo, color on dark

color on dark · for dark backgrounds

florm-logo-wordmark-color-on-dark.svg250×72 · 3 KBSVG florm-logo-wordmark-color-on-dark.svg
florm-logo-wordmark-color-on-dark.png2000×576 · 26 KBPNG florm-logo-wordmark-color-on-dark.png
Florm wordmark only logo, black

black · for light backgrounds

florm-logo-wordmark-black.svg250×72 · 3 KBSVG florm-logo-wordmark-black.svg
florm-logo-wordmark-black.png2000×576 · 24 KBPNG florm-logo-wordmark-black.png
Florm wordmark only logo, white

white · for dark backgrounds

florm-logo-wordmark-white.svg250×72 · 3 KBSVG florm-logo-wordmark-white.svg
florm-logo-wordmark-white.png2000×576 · 26 KBPNG florm-logo-wordmark-white.png
Florm wordmark only logo, grayscale

grayscale · for light backgrounds

florm-logo-wordmark-grayscale.svg250×72 · 3 KBSVG florm-logo-wordmark-grayscale.svg
florm-logo-wordmark-grayscale.png2000×576 · 31 KBPNG florm-logo-wordmark-grayscale.png
Florm wordmark only logo, grayscale on dark

grayscale on dark · for dark backgrounds

florm-logo-wordmark-grayscale-on-dark.svg250×72 · 3 KBSVG florm-logo-wordmark-grayscale-on-dark.svg
florm-logo-wordmark-grayscale-on-dark.png2000×576 · 26 KBPNG florm-logo-wordmark-grayscale-on-dark.png

Logo animation

Animated Florm logo: the bars and check mark draw in
florm-logo-animation.gif558×180 · 31 KBDownload florm-logo-animation.gif

Square icons and favicons

Florm App icon (SVG)
florm-icon.svg192×192 · 1 KBDownload florm-icon.svg
Florm App icon 1024×1024
florm-icon-1024.png1024×1024 · 32 KBDownload florm-icon-1024.png
Florm App icon 512×512
florm-icon-512.png512×512 · 14 KBDownload florm-icon-512.png
Florm App icon 256×256
florm-icon-256.png256×256 · 7 KBDownload florm-icon-256.png
Florm App icon 128×128
florm-icon-128.png128×128 · 3 KBDownload florm-icon-128.png
Florm App icon 64×64
florm-icon-64.png64×64 · 2 KBDownload florm-icon-64.png
Florm App icon 32×32
florm-icon-32.png32×32 · 1 KBDownload florm-icon-32.png
Florm favicon.ico (16, 32)
favicon.ico32×32 · 2 KBDownload favicon.ico
Florm Apple touch icon 180×180
apple-touch-icon.png180×180 · 3 KBDownload apple-touch-icon.png

Social and launch images

Florm og-1200x630
florm-og-1200x630.png1200×630 · 122 KBDownload florm-og-1200x630.png
Florm twitter-header-1500x500
florm-twitter-header-1500x500.png1500×500 · 18 KBDownload florm-twitter-header-1500x500.png
Florm linkedin-banner-1128x191
florm-linkedin-banner-1128x191.png1128×191 · 10 KBDownload florm-linkedin-banner-1128x191.png
Florm product-hunt-thumbnail-240x240
florm-product-hunt-thumbnail-240x240.png240×240 · 4 KBDownload florm-product-hunt-thumbnail-240x240.png

Colors

Florm Blue

#283CFF
rgb(40, 60, 255)
hsl(234, 100%, 58%)

Primary: top bar of the mark, buttons, links

Florm Teal

#1098AD
rgb(16, 152, 173)
hsl(188, 83%, 37%)

Secondary: middle bar of the mark, accents

Florm Yellow

#FFD76A
rgb(255, 215, 106)
hsl(44, 100%, 71%)

Accent: the dot of the mark, highlights

Ink

#0F172A
rgb(15, 23, 42)
hsl(222, 47%, 11%)

Text, wordmark and check on light backgrounds

White

#FFFFFF
rgb(255, 255, 255)
hsl(0, 0%, 100%)

Backgrounds; wordmark on dark backgrounds

Fonts

Inter (Google Fonts, variable). The wordmark is custom-drawn outlines; do not retype it.

Clear space

Keep clear space around the logo equal to the height of one bar of the mark (the blue bar) on every side.

Minimum size

Horizontal logo: at least 96 px (24 mm) wide on screen. Icon only: at least 16 px; use the app icon tile below 32 px where the background is busy.

Do

  • Use the supplied SVG or PNG files
  • Use the color logo on white or light backgrounds and the on-dark version on dark backgrounds
  • Use all-black or all-white when only one color is possible
  • Keep the clear space

Don’t

  • Don’t recolor, stretch, rotate or add effects to the logo
  • Don’t rearrange the three elements of the mark
  • Don’t retype the wordmark in another font
  • Don’t place the color logo on busy photos or low-contrast backgrounds

Brand voice

Friendly, plain and honest. Short sentences, no jargon or hype, no exaggerated claims. We talk about forms as conversations between people.

6. Screenshots

Real captures of florm.io (Oct 23, 2026), desktop and mobile. Each is exported at 1920×1080, 1280×720 and 1270×760. The site has a light theme only, so there are no dark-mode captures.

Florm homepage hero with the headline 'Online forms and surveys with a human face', a Start free button and a phone mockup of a step-by-step form with a completion funnel card

Florm homepage: online forms and surveys with a human face

Alt: Florm homepage hero with the headline 'Online forms and surveys with a human face', a Start free button and a phone mockup of a step-by-step form with a completion funnel card

1920×1080 · 529 KB florm-home-desktop-1920x1080.png1280×720 · 428 KB florm-home-desktop-1280x720.png1270×760 · 465 KB florm-home-desktop-1270x760.png
Florm features page listing the visual form editor, question types, NPS surveys, themes and analytics

Features overview: visual editor, question types, NPS, analytics and export

Alt: Florm features page listing the visual form editor, question types, NPS surveys, themes and analytics

1920×1080 · 104 KB florm-features-desktop-1920x1080.png1280×720 · 149 KB florm-features-desktop-1280x720.png1270×760 · 186 KB florm-features-desktop-1270x760.png
Florm pricing page with three plan cards: Early $0, Basic $19 per month and Professional $39 per month

Pricing: Early (free), Basic ($19/mo) and Professional ($39/mo)

Alt: Florm pricing page with three plan cards: Early $0, Basic $19 per month and Professional $39 per month

1920×1080 · 89 KB florm-pricing-desktop-1920x1080.png1280×720 · 133 KB florm-pricing-desktop-1280x720.png1270×760 · 168 KB florm-pricing-desktop-1270x760.png
Florm online survey maker landing page hero

Online survey maker: create, share and analyze surveys

Alt: Florm online survey maker landing page hero

1920×1080 · 496 KB florm-online-survey-maker-desktop-1920x1080.png1280×720 · 370 KB florm-online-survey-maker-desktop-1280x720.png1270×760 · 401 KB florm-online-survey-maker-desktop-1270x760.png
Florm template gallery with survey and form template cards

Template gallery: free survey and form templates

Alt: Florm template gallery with survey and form template cards

1920×1080 · 553 KB florm-templates-desktop-1920x1080.png1280×720 · 360 KB florm-templates-desktop-1280x720.png1270×760 · 409 KB florm-templates-desktop-1270x760.png
Florm NPS survey template page showing the 0 to 10 recommendation question

NPS survey template with a 0–10 question and follow-up

Alt: Florm NPS survey template page showing the 0 to 10 recommendation question

1920×1080 · 279 KB florm-nps-template-desktop-1920x1080.png1280×720 · 232 KB florm-nps-template-desktop-1280x720.png1270×760 · 275 KB florm-nps-template-desktop-1270x760.png
Florm NPS calculator with inputs for promoters, passives and detractors

Free NPS calculator with breakdown and margin of error

Alt: Florm NPS calculator with inputs for promoters, passives and detractors

1920×1080 · 108 KB florm-nps-calculator-desktop-1920x1080.png1280×720 · 148 KB florm-nps-calculator-desktop-1280x720.png1270×760 · 177 KB florm-nps-calculator-desktop-1270x760.png
Florm documentation page with a side navigation

Documentation: how Florm forms work

Alt: Florm documentation page with a side navigation

1920×1080 · 95 KB florm-docs-desktop-1920x1080.png1280×720 · 128 KB florm-docs-desktop-1280x720.png1270×760 · 161 KB florm-docs-desktop-1270x760.png
Florm sign-up page with an email field

Sign up for the free Early plan

Alt: Florm sign-up page with an email field

1920×1080 · 55 KB florm-signup-desktop-1920x1080.png1280×720 · 67 KB florm-signup-desktop-1280x720.png1270×760 · 81 KB florm-signup-desktop-1270x760.png
Florm homepage on a phone screen with the headline and a Start free button

Homepage on mobile

Alt: Florm homepage on a phone screen with the headline and a Start free button

1920×1080 · 241 KB florm-home-mobile-1920x1080.png1280×720 · 124 KB florm-home-mobile-1280x720.png1270×760 · 139 KB florm-home-mobile-1270x760.png
Florm pricing page on a phone screen

Pricing on mobile

Alt: Florm pricing page on a phone screen

1920×1080 · 117 KB florm-pricing-mobile-1920x1080.png1280×720 · 68 KB florm-pricing-mobile-1280x720.png1270×760 · 72 KB florm-pricing-mobile-1270x760.png
Florm features page on a phone screen

Features on mobile

Alt: Florm features page on a phone screen

1920×1080 · 167 KB florm-features-mobile-1920x1080.png1280×720 · 96 KB florm-features-mobile-1280x720.png1270×760 · 103 KB florm-features-mobile-1270x760.png
Florm NPS calculator on a phone screen

NPS calculator on mobile

Alt: Florm NPS calculator on a phone screen

1920×1080 · 136 KB florm-nps-calculator-mobile-1920x1080.png1280×720 · 79 KB florm-nps-calculator-mobile-1280x720.png1270×760 · 83 KB florm-nps-calculator-mobile-1270x760.png

Video demo

TODO

GIF product demo

TODO

7. Social profiles

X (Twitter)

TODO

Instagram

TODO

YouTube

TODO

GitHub

TODO

Product Hunt

TODO

Discord

TODO

8. Press and proof

Last updated 2026-10-23. We only publish verified proof; nothing here is placeholder data.

Press mentions

TODO

Awards

TODO

Testimonials

TODO

Customer logos

TODO

Metrics

TODO

Boilerplate (50 words)(54 words)

Florm is an online form builder and survey maker from Florm LLC. Users build step-by-step forms in a visual editor with 12 question types, share them by link or QR code, and analyze responses with completion analytics, NPS results, partial responses and Excel/PDF export. Florm launched on October 20, 2026, with a free plan.

Boilerplate (100 words)(97 words)

Florm is an online form builder and survey maker from Florm LLC, built around the idea of forms with a human face. Users create step-by-step forms and surveys in a visual (WYSIWYG) editor with 12 question types, including NPS and rating scales, and share them by link or QR code. Built-in analytics show views, starts, completions, drop-off rate and average completion time, and partial responses reveal where people stop. Responses export to Excel or PDF. Florm went live on October 20, 2026. The Early plan is free; Basic costs $19/month and Professional $39/month. Learn more at florm.io.

Boilerplate (200 words)(196 words)

Florm is an online form builder and survey maker from Florm LLC, built around the idea of forms with a human face: every form is a conversation, and asking a question online should feel as natural as asking it in person. Users create step-by-step forms and surveys in a visual (WYSIWYG) editor with 12 question types, including short and long text, single and multiple choice, dropdown, yes/no, rating scale, NPS, email, phone, date and a button with a link. Forms are shared by a unique link or a downloadable QR code, and settings control response limits, closing dates, one response per person and the language respondents see. Hidden fields pass values such as traffic source through URL parameters. Florm’s analytics show views, starts, completions, drop-off rate, average completion time, per-question statistics and device breakdown, while partial responses reveal where people stop. A dedicated NPS question groups respondents into promoters, passives and detractors, and all responses export to Excel or PDF. Florm is used for customer feedback, NPS programs, employee surveys, research and event registration. It went live on October 20, 2026. The Early plan is free; Basic costs $19/month and Professional $39/month. Learn more at florm.io.

Press release template

FOR IMMEDIATE RELEASE Florm launches an online form builder and survey maker with a human face Dallas, TX, [DATE] — Florm LLC today announced [NEWS]. Florm (https://florm.io) is an online form builder and survey maker that lets anyone create step-by-step forms and surveys without code, share them by link or QR code, and see how people respond, including where they drop off. [ONE PARAGRAPH ON THE NEWS: what is new, who it is for, and why it matters.] Key features include a visual (WYSIWYG) editor with 12 question types, a dedicated NPS question, completion and drop-off analytics, partial responses, hidden fields via URL parameters, and Excel and PDF export. “[QUOTE FROM ETHAN BROOKS — TODO: must be approved by Ethan before use.]” said Ethan Brooks, maker of Florm. Availability and pricing Florm is available now at https://florm.io. The Early plan is free (10 forms, 1,000 responses per month). Basic costs $19/month and Professional $39/month (USD, billed monthly). About Florm Florm is an online form builder and survey maker from Florm LLC, built around the idea of forms with a human face. Users create step-by-step forms and surveys in a visual (WYSIWYG) editor with 12 question types, including NPS and rating scales, and share them by link or QR code. Built-in analytics show views, starts, completions, drop-off rate and average completion time, and partial responses reveal where people stop. Responses export to Excel or PDF. Florm went live on October 20, 2026. The Early plan is free; Basic costs $19/month and Professional $39/month. Learn more at florm.io. Media contact hello@florm.io · +12146484779 Media kit: https://florm.io/media-kit ###

9. Listing cheat sheet

Ready answers for directory forms (Product Hunt, G2, Capterra, AlternativeTo, SaaSHub, BetaList).

Directory listing answers
FieldAnswer
Product nameFlorm
Website URLhttps://florm.io
TaglineForms with a human face
Short descriptionFlorm is an online form builder and survey maker. Build forms in a visual editor, share by link or QR code, and analyze responses with NPS and analytics.
Long descriptionFlorm is an online form builder and survey maker, built around the idea of forms with a human face. Create step-by-step forms in a visual editor with 12 question types, share them by link or QR code, and see views, completions, drop-off and NPS results. Free plan available; paid plans from $19/month.
CategoryOnline Form Builder › Survey Software
Pricing modelFreemium: Early $0, Basic $19/mo, Professional $39/mo (USD)
Logo URL (SVG)https://florm.io/media-kit/logos/florm-logo-horizontal-color.svg
Logo / icon URL (PNG 512)https://florm.io/media-kit/icons/florm-icon-512.png
Screenshot URLs (1270×760)https://florm.io/media-kit/screenshots/florm-home-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-features-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-pricing-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-online-survey-maker-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-templates-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-nps-template-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-nps-calculator-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-docs-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-signup-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-home-mobile-1270x760.png https://florm.io/media-kit/screenshots/florm-pricing-mobile-1270x760.png https://florm.io/media-kit/screenshots/florm-features-mobile-1270x760.png https://florm.io/media-kit/screenshots/florm-nps-calculator-mobile-1270x760.png
Video URLTODO
Contact emailhello@florm.io
MakerEthan Brooks, Software Engineer
LocationDallas, TX, USA
Founded yearTODO
Social links
Tagsform builder, online forms, survey maker, online surveys, NPS surveys, questionnaires, customer feedback, employee surveys, event registration, form analytics, partial responses, QR code forms, hidden fields, Excel export, no-code
Alternatives toTypeform, Google Forms, Jotform, SurveyMonkey, Tally, forms.app, Fillout
Listing URL with UTMhttps://florm.io/?utm_source={directory}&utm_medium=listing&utm_campaign=directory-submission

UTM note: when a directory accepts a website URL, use https://florm.io/?utm_source={directory}&utm_medium=listing&utm_campaign=directory-submission and replace {directory} with a lowercase slug (e.g. producthunt, g2, capterra, alternativeto, saashub, betalist).

10. FAQ

What is Florm?

Florm is an online form builder and survey maker. Build forms in a visual editor, share by link or QR code, and analyze responses with NPS and analytics.

Who makes Florm?

Florm is made by Florm LLC. The maker is Ethan Brooks, a software engineer based in Dallas, Texas.

When did Florm launch?

Florm went live on October 20, 2026. Free sign-up is open at florm.io.

Is Florm free?

Yes. The Early plan is free ($0/month) with no credit card required: 10 forms, 1,000 responses per month, 9 question types, analytics and Excel/PDF export.

How much do the paid plans cost?

Basic costs $19/month (10 forms, 2,000 responses per month, 12 question types, Logic branching, Custom design). Professional costs $39/month (30 forms, 50,000 responses per month, Team collaboration, Custom domain, Priority support). Prices are in USD, billed monthly.

What question types does Florm support?

Florm has 12 question types: short text, long text, single choice, multiple choice, dropdown, yes / no, rating scale, nps, email, phone, date, button with link.

Can I run NPS surveys with Florm?

Yes. Florm has a dedicated 0–10 NPS question that groups respondents into promoters, passives and detractors and shows results in form analytics.

Can I see responses from people who didn’t finish?

Yes. Partial responses show completed and incomplete sessions separately so you can find the questions where respondents drop off.

How do I export responses?

Every response can be exported to Excel or PDF from the results of each form.

Does Florm have an API?

The Florm API is available with the app. The endpoint and authentication reference has not been published yet (see florm.io/docs#api). Excel export can be used to move data into other tools.

Which platforms does Florm run on?

Florm is a browser-based web app. Forms work on phones, tablets and desktops.

How can journalists or directories contact Florm?

Email hello@florm.io or call +12146484779. All logos, screenshots and copy are on this media kit and in the downloadable zip.

Can I use the Florm logo?

Yes, to refer to Florm in articles, directories and listings. Use the files from this kit without modifying, recoloring or distorting them, and follow the clear space and minimum size rules.

TODO list

Values the owner still needs to confirm. They render as TODO across the kit and in media-kit.json.

  • Founded year
  • Company size
  • Business hours
  • Timezone
  • VAT / tax ID
  • Free trial details (beyond the free plan)
  • Annual pricing
  • Integrations (none published)
  • API reference (endpoints, auth)
  • Security certifications / compliance (none published)
  • Ethan Brooks LinkedIn URL
  • Ethan Brooks X URL
  • Confirm Ethan’s public title (Maker / Founder)
  • X (Twitter) profile
  • Instagram profile
  • YouTube channel
  • GitHub org
  • Product Hunt page
  • Discord server
  • Video demo
  • GIF product demo
  • Press mentions
  • Awards
  • Testimonials
  • Customer logos
  • Metrics
  • Canonical address: confirm Dallas (media kit) vs New York (site-wide schema, imprint, contact)
  • Press release: news, date and approved quote
  • Tracker: submission dates, listing URLs and login emails

Machine-readable: /media-kit.json · llms.txt