Florm media kit
Everything journalists, directories and AI agents need to write about or list Florm: copy, logos, screenshots, pricing and contacts. Every field has a Copy button and every file a Download button.
1. Company snapshot
Company / product name
Website URL
Tagline(23/60 chars)
One-line description(90/100 chars)
Short description(153/160 chars)
Medium description(301/300 chars)
Long description(466 words)
How it works
Category
Sub-category
Tags(15)
Product type
Platforms
Launch date
Stage
Founded year
Company size
Business model
Target audience
Ideal customer profile
Use cases
- Customer feedback and CSAT surveys
- Net Promoter Score (NPS) programs
- Employee engagement surveys and eNPS
- Research surveys and questionnaires
- Event registration with QR codes
- Feedback forms
- Market research surveys
Problem solved
Differentiators
- Step-by-step forms with a human face, built in a WYSIWYG editor
- Partial responses: see forms people started but didn’t finish
- Funnel analytics: views, starts, completions, drop-off and average completion time
- Dedicated NPS question with promoters, passives and detractors
- Free Early plan with 1,000 responses per month and Excel/PDF export
2. Features and pricing
Only features confirmed on florm.io/features, /pricing and /docs.
Features
- Visual form editor: Build forms and surveys in a WYSIWYG editor. What you see is exactly what respondents get.
- Question types: Choose the right question for every task, from short text to NPS and rating scales.
- NPS surveys: Measure Net Promoter Score and see how willing your customers are to recommend you.
- Design themes: Pick a pre-set theme so your forms look good and match your brand.
- Form analytics: Understand how people move through your form, not just what they answered.
- Partial responses: See forms that people started but didn’t finish, and learn where they stopped.
- Data export: Export every response to Excel or PDF for further analysis and reporting.
- Hidden fields (URL parameters): Pass data like traffic source or user ID through the form link. It’s saved with each response.
- Share links and QR codes: Every form gets its own link, and you can download a QR code for print and events.
- Form settings: Control who can answer, when, and how many times.
Top 5 benefits
- Build forms without code in a visual editor: what you see is what respondents get.
- Find where people drop off with partial responses and completion analytics.
- Measure customer loyalty with a built-in NPS question and results.
- Share anywhere with a unique link or a QR code for print and events.
- Start free with 10 forms and 1,000 responses per month, and export to Excel or PDF.
Early
$0/month
A free plan for our first users.
- 10 forms
- 1,000 responses per month
- 9 question types
- Analytics
- Data export (Excel & PDF)
Basic
$19/month
Core features for teams that are just getting started.
- 10 forms
- 2,000 responses per month
- 12 question types
- Logic branching
- Custom design
Professional
$39/month
Advanced features for people who know exactly what they need.
- 30 forms
- 50,000 responses per month
- Team collaboration
- Custom domain
- Priority support
Freemium
Pricing URL
Currency and billing
Free trial
Annual pricing
Integrations
API
Security notes
- Encryption in transit (HTTPS), per the Privacy Policy.
- Form owners can delete forms and their responses.
- Forms can be hidden from search engines; one submission per person can be enforced.
Certifications / compliance
Alternatives to and why switch
| Alternative to | Why switch to Florm (factual) | |
|---|---|---|
| Typeform | Florm also builds step-by-step forms, and adds partial-response tracking, a drop-off funnel and a free Early plan with 1,000 responses per month. | |
| Google Forms | Florm adds design themes, a dedicated NPS question, completion and drop-off analytics, partial responses and Excel/PDF export. | |
| Jotform | Florm focuses on surveys and feedback, with 12 question types, NPS, funnel analytics and partial responses in one place. | |
| SurveyMonkey | Florm offers a free plan with 1,000 responses per month and paid plans at $19 and $39 per month, with NPS and Excel/PDF export. | |
| Tally | Florm adds built-in form analytics: views, starts, completions, drop-off, completion time, device breakdown and partial responses. | |
| forms.app | Florm combines step-by-step forms with NPS results, partial responses and hidden fields via URL parameters. | |
| Fillout | Florm keeps things simple: a visual editor, 12 question types, QR codes, analytics and Excel/PDF export, starting free. |
Statements describe Florm only and make no claims about other products. Trademarks belong to their owners.
3. Contact and legal
Phone
General email
Support email
Press email
Sales email
Address
Business hours
Timezone
Legal entity
Registration country
VAT / tax ID
Support URL
Docs URL
Status URL
Privacy Policy URL
Terms of Service URL
4. Team
Name
Role
Bio (50 words)(57 words)
Bio (150 words)(143 words)
Florm profile
X (Twitter)
Maker first comment (launch platforms)
5. Brand assets
Logo concept: Field Stack: two rounded form fields (blue and teal) above a yellow dot with a check mark, a form being completed. All logos have transparent backgrounds.
Horizontal
color · for light backgrounds
color on dark · for dark backgrounds
black · for light backgrounds
white · for dark backgrounds
grayscale · for light backgrounds
grayscale on dark · for dark backgrounds
Stacked
color · for light backgrounds
color on dark · for dark backgrounds
black · for light backgrounds
white · for dark backgrounds
grayscale · for light backgrounds
grayscale on dark · for dark backgrounds
Icon only
color · for light backgrounds
color on dark · for dark backgrounds
black · for light backgrounds
white · for dark backgrounds
grayscale · for light backgrounds
grayscale on dark · for dark backgrounds
Wordmark only
color · for light backgrounds
color on dark · for dark backgrounds
black · for light backgrounds
white · for dark backgrounds
grayscale · for light backgrounds
grayscale on dark · for dark backgrounds
Logo animation

Square icons and favicons







Social and launch images









Colors
Florm Blue
Primary: top bar of the mark, buttons, links
Florm Teal
Secondary: middle bar of the mark, accents
Florm Yellow
Accent: the dot of the mark, highlights
Ink
Text, wordmark and check on light backgrounds
White
Backgrounds; wordmark on dark backgrounds
Fonts
Clear space
Minimum size
Do
- Use the supplied SVG or PNG files
- Use the color logo on white or light backgrounds and the on-dark version on dark backgrounds
- Use all-black or all-white when only one color is possible
- Keep the clear space
Don’t
- Don’t recolor, stretch, rotate or add effects to the logo
- Don’t rearrange the three elements of the mark
- Don’t retype the wordmark in another font
- Don’t place the color logo on busy photos or low-contrast backgrounds
Brand voice
6. Screenshots
Real captures of florm.io (Oct 23, 2026), desktop and mobile. Each is exported at 1920×1080, 1280×720 and 1270×760. The site has a light theme only, so there are no dark-mode captures.

Florm homepage: online forms and surveys with a human face
Alt: Florm homepage hero with the headline 'Online forms and surveys with a human face', a Start free button and a phone mockup of a step-by-step form with a completion funnel card

Features overview: visual editor, question types, NPS, analytics and export
Alt: Florm features page listing the visual form editor, question types, NPS surveys, themes and analytics

Pricing: Early (free), Basic ($19/mo) and Professional ($39/mo)
Alt: Florm pricing page with three plan cards: Early $0, Basic $19 per month and Professional $39 per month

Online survey maker: create, share and analyze surveys
Alt: Florm online survey maker landing page hero

Template gallery: free survey and form templates
Alt: Florm template gallery with survey and form template cards

NPS survey template with a 0–10 question and follow-up
Alt: Florm NPS survey template page showing the 0 to 10 recommendation question

Free NPS calculator with breakdown and margin of error
Alt: Florm NPS calculator with inputs for promoters, passives and detractors

Documentation: how Florm forms work
Alt: Florm documentation page with a side navigation

Sign up for the free Early plan
Alt: Florm sign-up page with an email field

Homepage on mobile
Alt: Florm homepage on a phone screen with the headline and a Start free button

Pricing on mobile
Alt: Florm pricing page on a phone screen

Features on mobile
Alt: Florm features page on a phone screen

NPS calculator on mobile
Alt: Florm NPS calculator on a phone screen
Video demo
GIF product demo
Logo animation GIF
8. Press and proof
Last updated 2026-10-23. We only publish verified proof; nothing here is placeholder data.
Press mentions
Awards
Testimonials
Customer logos
Metrics
Boilerplate (50 words)(54 words)
Boilerplate (100 words)(97 words)
Boilerplate (200 words)(196 words)
Press release template
9. Listing cheat sheet
Ready answers for directory forms (Product Hunt, G2, Capterra, AlternativeTo, SaaSHub, BetaList).
| Field | Answer | |
|---|---|---|
| Product name | Florm | |
| Website URL | https://florm.io | |
| Tagline | Forms with a human face | |
| Short description | Florm is an online form builder and survey maker. Build forms in a visual editor, share by link or QR code, and analyze responses with NPS and analytics. | |
| Long description | Florm is an online form builder and survey maker, built around the idea of forms with a human face. Create step-by-step forms in a visual editor with 12 question types, share them by link or QR code, and see views, completions, drop-off and NPS results. Free plan available; paid plans from $19/month. | |
| Category | Online Form Builder › Survey Software | |
| Pricing model | Freemium: Early $0, Basic $19/mo, Professional $39/mo (USD) | |
| Logo URL (SVG) | https://florm.io/media-kit/logos/florm-logo-horizontal-color.svg | |
| Logo / icon URL (PNG 512) | https://florm.io/media-kit/icons/florm-icon-512.png | |
| Screenshot URLs (1270×760) | https://florm.io/media-kit/screenshots/florm-home-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-features-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-pricing-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-online-survey-maker-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-templates-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-nps-template-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-nps-calculator-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-docs-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-signup-desktop-1270x760.png https://florm.io/media-kit/screenshots/florm-home-mobile-1270x760.png https://florm.io/media-kit/screenshots/florm-pricing-mobile-1270x760.png https://florm.io/media-kit/screenshots/florm-features-mobile-1270x760.png https://florm.io/media-kit/screenshots/florm-nps-calculator-mobile-1270x760.png | |
| Video URL | TODO | |
| Contact email | hello@florm.io | |
| Maker | Ethan Brooks, Software Engineer | |
| Location | Dallas, TX, USA | |
| Founded year | TODO | |
| Social links | https://www.facebook.com/getflorm/ https://www.linkedin.com/company/getflorm/ | |
| Tags | form builder, online forms, survey maker, online surveys, NPS surveys, questionnaires, customer feedback, employee surveys, event registration, form analytics, partial responses, QR code forms, hidden fields, Excel export, no-code | |
| Alternatives to | Typeform, Google Forms, Jotform, SurveyMonkey, Tally, forms.app, Fillout | |
| Listing URL with UTM | https://florm.io/?utm_source={directory}&utm_medium=listing&utm_campaign=directory-submission |
UTM note: when a directory accepts a website URL, use https://florm.io/?utm_source={directory}&utm_medium=listing&utm_campaign=directory-submission and replace {directory} with a lowercase slug (e.g. producthunt, g2, capterra, alternativeto, saashub, betalist).
10. FAQ
What is Florm?
Florm is an online form builder and survey maker. Build forms in a visual editor, share by link or QR code, and analyze responses with NPS and analytics.
Who makes Florm?
Florm is made by Florm LLC. The maker is Ethan Brooks, a software engineer based in Dallas, Texas.
When did Florm launch?
Florm went live on October 20, 2026. Free sign-up is open at florm.io.
Is Florm free?
Yes. The Early plan is free ($0/month) with no credit card required: 10 forms, 1,000 responses per month, 9 question types, analytics and Excel/PDF export.
How much do the paid plans cost?
Basic costs $19/month (10 forms, 2,000 responses per month, 12 question types, Logic branching, Custom design). Professional costs $39/month (30 forms, 50,000 responses per month, Team collaboration, Custom domain, Priority support). Prices are in USD, billed monthly.
What question types does Florm support?
Florm has 12 question types: short text, long text, single choice, multiple choice, dropdown, yes / no, rating scale, nps, email, phone, date, button with link.
Can I run NPS surveys with Florm?
Yes. Florm has a dedicated 0–10 NPS question that groups respondents into promoters, passives and detractors and shows results in form analytics.
Can I see responses from people who didn’t finish?
Yes. Partial responses show completed and incomplete sessions separately so you can find the questions where respondents drop off.
How do I export responses?
Every response can be exported to Excel or PDF from the results of each form.
Does Florm have an API?
The Florm API is available with the app. The endpoint and authentication reference has not been published yet (see florm.io/docs#api). Excel export can be used to move data into other tools.
Which platforms does Florm run on?
Florm is a browser-based web app. Forms work on phones, tablets and desktops.
How can journalists or directories contact Florm?
Email hello@florm.io or call +12146484779. All logos, screenshots and copy are on this media kit and in the downloadable zip.
Can I use the Florm logo?
Yes, to refer to Florm in articles, directories and listings. Use the files from this kit without modifying, recoloring or distorting them, and follow the clear space and minimum size rules.
TODO list
Values the owner still needs to confirm. They render as TODO across the kit and in media-kit.json.
- Founded year
- Company size
- Business hours
- Timezone
- VAT / tax ID
- Free trial details (beyond the free plan)
- Annual pricing
- Integrations (none published)
- API reference (endpoints, auth)
- Security certifications / compliance (none published)
- Ethan Brooks LinkedIn URL
- Ethan Brooks X URL
- Confirm Ethan’s public title (Maker / Founder)
- X (Twitter) profile
- Instagram profile
- YouTube channel
- GitHub org
- Product Hunt page
- Discord server
- Video demo
- GIF product demo
- Press mentions
- Awards
- Testimonials
- Customer logos
- Metrics
- Canonical address: confirm Dallas (media kit) vs New York (site-wide schema, imprint, contact)
- Press release: news, date and approved quote
- Tracker: submission dates, listing URLs and login emails
Machine-readable: /media-kit.json · llms.txt

7. Social profiles
Facebook
LinkedIn
X (Twitter)
Instagram
YouTube
GitHub
Product Hunt
Discord