About Ethan
Ethan Brooks is a product-minded software engineer based in Dallas, Texas, who values speed, reliability and approachable user experiences. At Florm he builds the platform for creating online forms and surveys without code, including visual form editing, NPS surveys, partial-response tracking and Excel/PDF export.
Experience
- Developer, Florm.io (current): Builds the platform for creating online forms and surveys without code: visual form editing, NPS surveys, partial-response tracking and Excel/PDF export.
- Developer, RTB House: Advertising technology.
- Developer, MassMutual: Financial services and insurance.
- Developer, Firsthand Health Inc.: Healthtech: software supporting care teams and people living with serious mental illness.
Education
Master’s in Python Development & Software Engineering, University of Illinois Urbana-Champaign
Areas of expertise
- Software development
- Python
- Form and survey platforms
- Frontend product experiences
- Reliable high-performance systems
- Excel/PDF export workflows
- User experience design
- Net Promoter Score (NPS) surveys
Articles and tools by Ethan
- Dichotomous questions: examples for surveys and questionnaires (Guide, updated 2026-10-19)
- Free survey and form templates (Template, updated 2026-10-19)
- NPS survey template (Template, updated 2026-10-19)
- NPS calculator (Tool, updated 2026-10-19)
- Survey sample size calculator (Tool, updated 2026-10-19)
- Margin of error calculator (Tool, updated 2026-10-19)
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