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Online form builder features

Everything Florm does, in one place: build forms and surveys visually, ask the right questions, and understand every response.

Visual form editor

Build forms and surveys in a WYSIWYG editor. What you see is exactly what respondents get.

  • Add questions as steps and reorder them in place
  • Edit titles, descriptions and answer options inline
  • Mark questions as required
  • Finish every form with a custom thank-you step

Question types

Choose the right question for every task, from short text to NPS and rating scales.

Short text
A single-line answer, such as a name or a quick comment.
Long text
A multi-line answer with optional minimum and maximum length.
Single choice
Respondents pick one option from a list.
Multiple choice
Respondents pick one or more options.
Dropdown
A compact list for questions with many options.
Yes / No
A fast binary question.
Rating scale
A scale with custom labels for the lowest and highest values.
NPS
The 0–10 Net Promoter Score question with promoters, passives and detractors.
Email
A field validated for email addresses.
Phone
A phone number field with a default country.
Date
A date picker.
Button with link
A call-to-action step that sends respondents to a URL.

NPS surveys

Measure Net Promoter Score and see how willing your customers are to recommend you.

  • Standard 0–10 “How likely are you to recommend…” question
  • Respondents grouped into promoters, passives and detractors
  • NPS results shown in your form analytics

New to NPS? Read how Net Promoter Score is calculated.

Design themes

Pick a pre-set theme so your forms look good and match your brand.

  • Pre-set design themes
  • Forms that look good on phones, tablets and desktops
  • Custom design on paid plans

Form analytics

Understand how people move through your form, not just what they answered.

  • Views, starts and completed responses
  • Drop-off rate and average completion time
  • Per-question answer statistics
  • Device type and operating system breakdown
  • Filters to slice your results

Partial responses

See forms that people started but didn’t finish, and learn where they stopped.

  • Completed and incomplete sessions shown separately
  • Find the questions where respondents drop off

Data export

Export every response to Excel or PDF for further analysis and reporting.

  • Excel export
  • PDF export

Hidden fields (URL parameters)

Pass data like traffic source or user ID through the form link. It’s saved with each response.

  • Define URL parameters per form
  • Values are invisible to respondents but stored with their answers
  • Optionally show repeating values (like traffic source) in analytics

See hidden fields in the docs for an example link.

Share links and QR codes

Every form gets its own link, and you can download a QR code for print and events.

  • A unique link for each form
  • Downloadable QR code

Form settings

Control who can answer, when, and how many times.

  • Limit the total number of responses
  • Close the form automatically at a set date and time
  • Allow only one submission per person
  • Show your own message when a form is closed
  • Hide a form from search engines
  • Choose the language respondents see
  • Answer length limits and random option order

Logic branching, team collaboration and custom domains are part of the paid plans. See pricing.