Online form builder features
Everything Florm does, in one place: build forms and surveys visually, ask the right questions, and understand every response.
Visual form editor
Build forms and surveys in a WYSIWYG editor. What you see is exactly what respondents get.
- Add questions as steps and reorder them in place
- Edit titles, descriptions and answer options inline
- Mark questions as required
- Finish every form with a custom thank-you step
Question types
Choose the right question for every task, from short text to NPS and rating scales.
- Short text
- A single-line answer, such as a name or a quick comment.
- Long text
- A multi-line answer with optional minimum and maximum length.
- Single choice
- Respondents pick one option from a list.
- Multiple choice
- Respondents pick one or more options.
- Dropdown
- A compact list for questions with many options.
- Yes / No
- A fast binary question.
- Rating scale
- A scale with custom labels for the lowest and highest values.
- NPS
- The 0–10 Net Promoter Score question with promoters, passives and detractors.
- A field validated for email addresses.
- Phone
- A phone number field with a default country.
- Date
- A date picker.
- Button with link
- A call-to-action step that sends respondents to a URL.
NPS surveys
Measure Net Promoter Score and see how willing your customers are to recommend you.
- Standard 0–10 “How likely are you to recommend…” question
- Respondents grouped into promoters, passives and detractors
- NPS results shown in your form analytics
New to NPS? Read how Net Promoter Score is calculated.
Design themes
Pick a pre-set theme so your forms look good and match your brand.
- Pre-set design themes
- Forms that look good on phones, tablets and desktops
- Custom design on paid plans
Form analytics
Understand how people move through your form, not just what they answered.
- Views, starts and completed responses
- Drop-off rate and average completion time
- Per-question answer statistics
- Device type and operating system breakdown
- Filters to slice your results
Partial responses
See forms that people started but didn’t finish, and learn where they stopped.
- Completed and incomplete sessions shown separately
- Find the questions where respondents drop off
Data export
Export every response to Excel or PDF for further analysis and reporting.
- Excel export
- PDF export
Form settings
Control who can answer, when, and how many times.
- Limit the total number of responses
- Close the form automatically at a set date and time
- Allow only one submission per person
- Show your own message when a form is closed
- Hide a form from search engines
- Choose the language respondents see
- Answer length limits and random option order
Logic branching, team collaboration and custom domains are part of the paid plans. See pricing.